Beyond The Deal: Planning Your 2026 Sale Campaign Now
As we move towards the end of the year, Melbourne’s property market continues to balance between stability
and steady growth. Interest rates have remained on hold this month, a decision that’s given many buyers a little
breathing room to prepare themselves before the next phase of the market cycle begins.
First-home buyers are dominating the $300,000–$800,000 range.
Upsizers are gaining confidence again in the $1.5 million–$2.5 million space.
Families with budgets above $2.5 million, there are excellent opportunities emerging, particularly for those choosing between newer townhouses and larger, established homes with renovation potential.
This growing activity is underpinned by stronger buyer sentiment and improving affordability confidence, helped
along by previous interest rate cuts earlier in the year.
Stock still remains constrained across Melbourne’s blue-chip suburbs. However, we’re seeing a noticeable lift in apartment listings as more landlords continue to sell off their investment properties.
For first-home buyers, this is a welcome shift. With the 5% deposit guarantee now in effect and further interest rate drops predicted for next year, many buyers are seizing the opportunity to purchase quality apartments, some of which haven’t been on the market in over a decade.
The renewed movement in this segment could mark the beginning of a turning point for Melbourne’s apartment
market.
Next week, I’ll have the privilege of interviewing Ilan Samuel, Managing Director of Samuel Property, a family owned, Melbourne-based developer specialising in high-end multi-residential projects across the city’s premium suburbs.
We’ll be discussing what’s happening on the ground in the apartment construction sector:
How supply is tracking across key suburbs- What impact government incentives are having
What’s next for high-end apartment developments as construction costs begin to stabilise
It’s going to be an insightful discussion for anyone looking to understand where the next opportunities in Melbourne’s property market might lie.
While the property market has improved in 2025, it’s doing so gradually, and the second half of the financial year will likely be defined by stock levels and buyer confidence.
If you’re thinking of selling, now is the time to start planning your 2026 campaign. At Besser+Co., we’re already working closely with clients to strategically schedule their sales around Melbourne’s busy calendar, avoiding major events and public holidays.
As always, success in real estate comes down to timing, presentation, and preparation.
If you’re considering buying, selling, or investing, now is the perfect time to have a conversation.
Contact us at Besser+Co. to discuss your goals, and stay tuned for next week’s interview with Ilan Samuel on Beyond the Deal.
Kind regards,
Dion Besser
0412556443
dion@besserco.com.au
